Add Free Gift Popup in Shopify
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Description
Boost your Shopify store’s conversions and increase average order value (AOV) by offering free gifts with purchases—no coding or paid apps required! In this 2025-proof guide, I’ll show you exactly how to set up a free gift promotion on Shopify, complete with customization tips and best practices.
Why Offer Free Gifts?
Free gifts are a powerful psychological trigger that:
✅ Increase conversions (customers love “free” perks)
✅ Encourage higher spending (to qualify for the gift)
✅ Reduce cart abandonment (added incentive to complete checkout)
✅ Improve customer loyalty (positive shopping experience)
Example: A store offering a free phone case with orders over $50 saw a 22% increase in AOV (Source: Shopify Data).
Method 1: Add a Free Gift Using Shopify’s Native Features (No App)
Step 1: Create a “Free Gift” Product
- Go to Shopify Admin → Products → Add product.
- Name it “FREE Gift – [Your Product]” (e.g., “FREE Gift – Luxury Keychain”).
- Set price to $0.00 and uncheck “Track quantity” if it’s unlimited.
- Add an attractive image (use “FREE” badge overlay in Canva).
Step 2: Set Up an Automatic Discount
- Go to Discounts → Create discount.
- Choose “Buy X Get Y” (Shopify’s built-in feature).
- Configure:
- Customer gets: A free product (select your free gift).
- Minimum purchase requirement: E.g., $50+ or specific products.
- Save & activate.
Step 3: Promote the Free Gift on Your Store
- Add a header banner (e.g., “Free Gift on Orders Over $50!”).
- Use a popup or cart drawer note (e.g., “Spend $10 more to unlock your free gift!”).
📌 Pro Tip: Use Shopify’s metafields to show a gift preview in the cart.
Method 2: Use a Free App (Better Customization)
If Shopify’s native feature is too limited, try:
1. Bold Rewards (Free Plan Available)
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Features:
- Free gift bars
- Upsell prompts
- Tiered rewards
- Setup: Install → Set rules → Customize UI
2. Giftship (Best for Dropshipping)
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Features:
- Auto-add free gifts at checkout
- Geo-targeting (different gifts per country)
Best Practices for Free Gifts in 2025
✔ High perceived value, low cost (e.g., eBooks, samples).
✔ Limited-time offers (create urgency).
✔ Show the gift in the cart (reminds customers to spend more).
✔ Test different gifts (see which increases AOV the most).