Add Free Gift Popup in Shopify

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Description

Boost your Shopify store’s conversions and increase average order value (AOV) by offering free gifts with purchases—no coding or paid apps required! In this 2025-proof guide, I’ll show you exactly how to set up a free gift promotion on Shopify, complete with customization tips and best practices.


Why Offer Free Gifts?

Free gifts are a powerful psychological trigger that:
 Increase conversions (customers love “free” perks)
 Encourage higher spending (to qualify for the gift)
 Reduce cart abandonment (added incentive to complete checkout)
 Improve customer loyalty (positive shopping experience)

Example: A store offering a free phone case with orders over $50 saw a 22% increase in AOV (Source: Shopify Data).


Method 1: Add a Free Gift Using Shopify’s Native Features (No App)

Step 1: Create a “Free Gift” Product

  1. Go to Shopify Admin → Products → Add product.
  2. Name it “FREE Gift – [Your Product]” (e.g., “FREE Gift – Luxury Keychain”).
  3. Set price to $0.00 and uncheck “Track quantity” if it’s unlimited.
  4. Add an attractive image (use “FREE” badge overlay in Canva).

Step 2: Set Up an Automatic Discount

  1. Go to Discounts → Create discount.
  2. Choose “Buy X Get Y” (Shopify’s built-in feature).
  3. Configure:
  • Customer gets: A free product (select your free gift).
  • Minimum purchase requirement: E.g., $50+ or specific products.
  1. Save & activate.

Step 3: Promote the Free Gift on Your Store

  • Add a header banner (e.g., “Free Gift on Orders Over $50!”).
  • Use a popup or cart drawer note (e.g., “Spend $10 more to unlock your free gift!”).

📌 Pro Tip: Use Shopify’s metafields to show a gift preview in the cart.


Method 2: Use a Free App (Better Customization)

If Shopify’s native feature is too limited, try:

1. Bold Rewards (Free Plan Available)

  • Features:

    • Free gift bars
    • Upsell prompts
    • Tiered rewards
  • Setup: Install → Set rules → Customize UI

2. Giftship (Best for Dropshipping)

  • Features:

    • Auto-add free gifts at checkout
    • Geo-targeting (different gifts per country)

Best Practices for Free Gifts in 2025

 High perceived value, low cost (e.g., eBooks, samples).
 Limited-time offers (create urgency).
 Show the gift in the cart (reminds customers to spend more).
 Test different gifts (see which increases AOV the most).